YouTube reportedly paying top creators to stay away from Netflix

According to a Bloomberg report, YouTube is providing multi-million dollar incentives to top-tier creators to ensure their content remains exclusive to the platform as Netflix attempts to recruit them. The proposed strategy includes offering funding for new shows or a portion of significant brand partnerships. Additionally, creators who choose to share their content on both YouTube and Netflix may face the loss of specific platform benefits.

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YouTube reportedly paying top creators to stay away from Netflix | ShortKT