Niren Bhatt, the writer of 'Satluj', has refuted allegations that pulling the movie from its OTT platform just two days post-release was a calculated marketing move. Niren explained that every producer aims to recoup their production costs. He noted that the team originally intended for the film to have a theatrical run and gain momentum through positive audience feedback, similar to 'Main Vaapas Aaunga', but unfortunately, that goal was not achieved.

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