Why was Old Monk's sale restricted over its rum purity claims?
The sale of Old Monk was prohibited in Maharashtra following an FSSAI objection regarding the '7 years old blended' label on its bottles. Regulators argued the product consisted of 95% extra-neutral spirit and contained under 5% genuine rum. While the brand maintained that it had disclosed the blend on its packaging, the Bombay High Court criticized the company for using a disclaimer that was far too small to be easily read.
by shortkt.com✓