Why Indian smartphone companies are rebranding old models at higher costs

According to a Forbes report, smartphone manufacturers in India are reintroducing older devices with new branding due to supply chain issues linked to the intensifying Middle East conflict and the rising cost of semiconductors. These rebranded phones are hitting the market with price increases of nearly 50%, even though the primary hardware specifications have not changed. The only adjustments being made by these companies involve minor updates to memory capacity or display dimensions.

by shortkt.com
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Why Indian smartphone companies are rebranding old models at higher costs | ShortKT