According to 'The Many Urban Indias' report, approximately 66% of all urban consumer expenditure in India happens during the weekend. Weekend spending is particularly higher among households with dual incomes, larger families, postgraduates, and women. Regional data shows that West India has the highest weekend-to-weekday spending ratio at 1.8x, while North India has the lowest at 1.4x. On average, urban shoppers spend ₹6,724 during the week, which jumps to ₹10,732 on weekends.

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