According to a TechCrunch report, WhatsApp is experimenting with an 'Offers & Updates' feature designed to filter out promotional content from major companies. This move aims to declutter users' primary chat screens, keeping them focused on personal and group interactions. Under this test, business-related messages might be automatically relocated after a specific duration, with trials currently exploring windows up to 24 hours. While users have the option to disable this feature, they will not be able to manually adjust the timing for when these messages are moved.

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