Between the 2017-18 and 2024-25 fiscal years, the Uttar Pradesh administration allocated ₹6,811.94 crore toward publicity and advertisements, working out to a daily average of ₹2.32 crore. Over 83% of these funds were directed specifically toward visual publicity and ad campaigns. The findings indicate that this daily outlay surpassed the average advertising budget maintained by the Central government throughout Prime Minister Narendra Modi's time in office.

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