Truecaller CEO Rishit Jhunjhunwala stated that the TRAI directive limiting spam labeling for specific commercial numbers has inadvertently aided spammers rather than protecting users. He mentioned to Financial Express that consumers are the ones facing the brunt of increased spam, while spammers are pleased that their numbers are whitelisted on Truecaller. This follows TRAI's push to gain authority to take action against applications that mark official numbers as spam.

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