Sprite Tejas Express becomes India's first privately branded train

India is launching its inaugural passenger train featuring private branding, with a Tejas Express service rebranded as the 'Sprite Tejas Express.' This move enables Sprite to brand an entire train, moving beyond standard advertising methods. This strategy opens up fresh commercial avenues for railway-based marketing.

by shortkt.com
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Sprite Tejas Express becomes India's first privately branded train | ShortKT