Shiv Shivakumar: Market shifts make scale insufficient
Author Shiv Shivakumar notes that while major corporations benefit from extensive resources, reach, and size, these perks can vanish as industries transform. Speaking on The PVT Show with host Poonam Vijay Thakkar, Shivakumar highlighted that firms must keep testing new strategies and adapting to trends like e-commerce and quick commerce to maintain their competitive edge.