While reflecting on the evolving media environment, producer Ronnie Screwvala remarked, "Everyone keeps telling me that if I were to make 'Rang De Basanti' now, it might not even get a release." Regarding the film 'Swades', Ronnie noted that while it wasn't a major commercial success, he added, "By then, we already had a decent number of eight or nine broadcast channels available." The film 'Rang De Basanti' was helmed by director Rakeysh Omprakash Mehra.

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