According to the Confederation of All India Traders, the national rakhi business is anticipated to reach approximately ₹25,000 crore this season. Furthermore, the overall festive market—encompassing items like electronics, clothing, gifts, dry fruits, and sweets—is projected to exceed ₹30,000 crore. Delhi alone is expected to account for about ₹4,000 crore of this total. Praveen Khandelwal, a leader at CAIT, noted that shoppers are increasingly favoring domestically produced goods.

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