Raghu Ram has spoken out against the negative reactions to Kriti Sanon’s attire in a Raksha Bandhan commercial for GIVA. He questioned why people have a problem with women wearing less clothing, stating, "Don't say it's because women get raped...That is a vile...and...criminal mindset." Raghu Ram further challenged the critics, asking, "What special privilege do men have that they think they can dictate what women should wear?"