Premium ingredients and global goals drive evolution in India's snack industry
Snack producers in India are experimenting with high-quality ingredients, protein-focused branding, and international growth to keep up with shifting consumer preferences. According to Jagdish Farshan’s Kandoi, the main hurdle lies in updating classic recipes while maintaining authentic tastes and keeping prices accessible for regular customers. Future success for these companies hinges on their ability to mass-produce healthier options and introduce local snacks to audiences around the world.