The underwhelming theatrical performance of Toxic has led to a significant decline in its digital rights valuation, with producers now receiving offers of only ₹30 crore for multi-language post-theatrical rights. Prior to the film's debut, the makers had turned down a ₹150-crore bid, holding out for ₹200 crore due to high expectations for its box office success. Reports indicate that Zee5 has submitted the highest current bid, though no formal agreement for the OTT rights has been finalized yet.

by shortkt.com✓

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