Indian banks shift staff roles amid rise in digital banking
With everyday banking moving to digital platforms, major Indian banks are repurposing staff members who previously managed these tasks. State Bank of India (SBI) is transitioning some branch personnel into sales and upselling positions. Meanwhile, HDFC Bank is reallocating resources from back-office operations to roles that interact directly with customers, and Axis Bank is leveraging technology to assist employees in spotting new product sales opportunities.