India records $345 million in-app spending, downloads surpass 6.6 billion

In the second quarter of 2026, Indian users set a new record by spending $345 million on in-app purchases, marking a 35% increase compared to the previous year. Total app installations exceeded 6.6 billion, with non-gaming applications accounting for approximately $240 million of that revenue. There was a notable surge in the AI sector, specifically with Anthropic's Claude, which saw its revenue climb more than 19 times, underscoring a growing appetite for high-end AI services and tools.

by shortkt.com
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India records $345 million in-app spending, downloads surpass 6.6 billion | ShortKT