ICICI Prudential Life to remove 'Prudential' name as promoter shifts to investor
ICICI Prudential Life Insurance is considering removing the 'Prudential' brand name from its identity. This comes as Prudential Corporation Holdings, one of the company's promoters, has requested to be reclassified as an investor rather than a promoter. Such a change would conclude a brand partnership that has lasted for almost 25 years between ICICI and Prudential. The decision is a result of Prudential acquiring a majority stake in Bharti Life Insurance, a move that necessitates its withdrawal from the promoter position at ICICI Prudential.