A dating practice known as pheromone-maxxing has emerged among Gen Z males and teenagers, involving the intentional avoidance of deodorant and bathing prior to going on dates. The idea stems from the notion that one's authentic body scent might enhance their appeal to others. As reported by VICE, certain individuals following this trend have taken it to extremes, including consuming their own urine in an attempt to flush out toxins through sweat.

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