FSSAI issues notices to major energy drink brands for misleading labeling
The FSSAI has served notices to Red Bull, Monster, Hell Energy, Sting, Campa, and PepsiCo’s Adrenaline Rush regarding misbranding and deceptive 'Energy Drink' marketing. The regulatory authority clarified that it has not established any official standards for such products. Furthermore, the agency noted that promotional claims such as 'vitalises body and mind,' 'enhancing focus,' 'boost energy levels,' and 'aid in general weakness' are not allowed.
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