Former 'Roadies' judge Rajiv Lakshman shifts focus to D2C brand consultancy
Rajiv Lakshman, who gained fame as a judge on the reality show 'Roadies' alongside his twin, Raghu Ram, has stepped away from his career in hosting and acting. This past February, Rajiv launched BARD, a Mumbai-based studio focused on branded entertainment and content. His firm assists D2C brand owners in developing content intellectual property. The brothers had previously departed from 'Roadies' following the show's 11th season.