The Maharashtra Food and Drug Administration has served show-cause notices to actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The action stems from their involvement in Vimal Elaichi commercials, which the authorities claim are a surrogate way to promote pan masala—a product banned in the state. FDA Commissioner Tukaram Mundhe has ordered the actors to take down these promotional materials from their social media pages and websites. The stars have been given a 15-day window to provide a response regarding why legal proceedings should not be initiated against them.

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