Rapido CEO Aravind Sanka has expressed dissatisfaction with the present food delivery sector. He stated, "The current food delivery players have never created a brand...barring one or two small ones which has resulted in the market plateauing." Sanka further noted that a dish priced between ₹80 and ₹120 at a restaurant frequently jumps to ₹250-300 once commissions are added, describing this significant price gap as the primary barrier for customers.

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