The BMC has refuted claims that a dedicated agency was hired to manage publicity for Mumbai Mayor Ritu Tawde, following reports of a ₹25 lakh expenditure. According to the civic body, the Mayor's office social media accounts are managed by Runtime Solutions, the same firm already contracted for BMC's digital presence. The BMC further stated that Tawde did not request a new agency, nor did she ask the civic administration to initiate any specific publicity campaigns.

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