Platforms like Gemini and ChatGPT are being used more frequently to evaluate products, condense customer feedback, and suggest items to buy. According to Adobe Analytics, traffic directed to American retail websites via AI surged by 393% during the first quarter of 2026 compared to the previous year. Analysts caution that while AI-driven shopping offers more ease, it also limits options and makes it harder for shoppers to understand the logic behind specific suggestions.

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