Amazon faces lawsuit for allegedly inflating ad costs, impacting 1 million sellers
The US Federal Trade Commission, alongside 22 states, has filed a lawsuit against Amazon. The complaint alleges that the e-commerce company covertly increased the minimum advertising rates required for sellers to promote their goods. According to the legal filing, this strategy impacted over 1 million brands and merchants. The lawsuit further asserts that these adjustments to pricing could have resulted in billions of dollars in additional costs for advertisers.
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