Author Saurabh Mukherjea stated on a podcast that social media has turned aspiration into an industry. He pointed out that 25-27% of personal loans are now used to pay for trips, with young people even taking out ₹15,000 loans to attend Coldplay shows. Mukherjea observed that the previous balance between income and aspiration has been lost. He added that people are chasing a luxury lifestyle regardless of what they earn, fueled by the fact that banks are eager to provide credit.

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