The strategy behind Apple's expansion in India under Tim Cook
Over the course of Tim Cook's 15-year leadership as CEO, India has transformed into a vital market for Apple. Following his trip to the country in 2016, the tech giant introduced its digital storefront in 2020, later establishing major retail locations in Delhi and Mumbai in 2023. Additionally, Apple scaled up its local iPhone manufacturing, reaching a production volume of approximately 55 million units by 2025. By the end of the 2026 fiscal year, the company's yearly revenue in India surpassed the $10 billion mark.
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