Sugar Cosmetics secures ₹144.5 crore funding at a 75% valuation cut
Direct-to-consumer beauty company Sugar Cosmetics has garnered ₹144.5 crore in a fresh funding round led by current investor A91 Partners. This investment values the firm at approximately ₹755 crore, marking a 75% decrease from its previous peak valuation. The brand is seeking capital amid a period of declining revenues and growing losses, and the transaction will likely increase A91 Partners' shareholding to 19.97%. Sugar reported a 20% decline in operating revenue, falling to ₹404 crore in FY25 compared to ₹505 crore in FY24.
by shortkt.com✓