SEBI plans stricter ad norms for online bond platforms over 'FOMO' and 'fixed returns' claims
SEBI is looking to tighten advertising regulations for online bond platforms to curb deceptive marketing tactics, such as promises of 'fixed returns' and high-pressure sales pitches that trigger FOMO. Under the new proposals, advertisements must feature clear, bold disclaimers stating that returns are not guaranteed. Additionally, these platforms will be mandated to provide standardized information and avoid relying on ambiguous promotional language.
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