Proposed ecommerce regulations to address search bias and seller preference
According to a Moneycontrol report, the government and the Competition Commission of India (CCI) are drafting new regulations to ensure ecommerce platforms maintain neutrality. These rules aim to improve the transparency of search algorithms and grant smaller vendors equitable access to data. The initiative seeks to prevent search bias and stop marketplaces from showing favoritism toward specific sellers or utilizing merchant information to boost their own private labels. Previously, a parliamentary committee had suggested implementing a formal code of conduct for the ecommerce sector.
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