The San Fermin Festival in Pamplona is globally recognized for its exciting 'Running of the Bulls,' also known as the Encierro. Taking place annually in Spain from July 6 through July 14, the event serves as a tribute to Saint Fermin, featuring a mix of festivities and cultural traditions. The tradition of the bull run originated from medieval cattle-herding methods and achieved international renown after being featured in the Ernest Hemingway book 'The Sun Also Rises'.