Monthly subscription spending habits of Gen Z and millennials
Subscriptions for services ranging from food delivery and streaming to fitness platforms and AI tools are now a significant regular cost for city dwellers. Gen Z typically pays between ₹2,600 and ₹7,450 every month for these services. Meanwhile, millennials shell out anywhere from ₹5,200 to ₹11,700, largely because they are more likely to use premium tiers. The growing popularity of AI subscriptions, such as Notion AI, Canva Pro, and ChatGPT Plus, is further increasing these monthly bills.