MEA launches official Snapchat account to connect with younger generation
The Ministry of External Affairs announced its arrival on Snapchat with a post stating, "We're now on Snapchat!" By joining the app, the MEA has become among the first central ministries to create an account on the platform, which is widely used by Gen Z. This move highlights the government's growing effort to engage with younger people by meeting them on the social media channels they frequent the most.
by shortkt.com✓