Major FMCG players tap into India's growing nutraceutical sector
HUL, Marico, and Honasa are opting to purchase existing nutrition brands instead of developing them internally. According to CareEdge Ratings, the Indian nutraceutical industry is currently worth roughly $30 billion, with projections suggesting it will exceed $55 billion by 2030. While this approach provides established companies with reliable products and immediate distribution reach, they face the difficulty of expanding these specialized brands without compromising their reputation among consumers.
by shortkt.com✓