Japanese baby brands shift focus to pets as animal population exceeds children

With Japan facing record-low birth rates, the number of pets in the country has surpassed the population of children under 15 by over two million. Consequently, companies that previously focused on baby products are now adapting their offerings for pets. Businesses known for making infant strollers, baby carriers, and diapers are shifting gears to produce shock-absorbing pet strollers, dog hip carriers, and specialized diapers for cats and dogs.

by shortkt.com
3 hours ago
Japanese baby brands shift focus to pets as animal population exceeds children | ShortKT