India smartphone sales expected to dip during festive period due to rising costs
India's mobile phone sector is bracing for a sluggish festive period, with elevated price tags and limited promotional offers impacting buyer interest. According to IDC projections, shipments are set to drop by 25-30% in the third quarter and roughly 20% in the subsequent quarter. This trend is expected to bring total annual shipments to between 125 and 128 million units. Due to careful spending habits, many customers are choosing to hold onto their current phones longer, postponing upgrades or switching to more budget-friendly models.
by shortkt.com✓