How the 'Har Ghar Tiranga' initiative boosted the national flag market
According to data from the Confederation of All India Traders, the yearly Independence Day flag trade saw a massive surge, climbing from a typical range of ₹150-200 crore to ₹500 crore following the introduction of the 'Har Ghar Tiranga' movement by PM Narendra Modi in 2022. During that year, more than 30 crore flags were purchased to meet the rising interest. This drive provides significant seasonal employment opportunities for various groups, including artisans, tailors, traders, manufacturers, and self-help organizations.
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