GoKwik and PayU have launched a new shopping feature for various direct-to-consumer (D2C) brands in India through ChatGPT. Customers can now browse products, receive suggestions, manage their carts, and finalize payments directly within the chat interface, removing the requirement to navigate to external brand websites. Under this partnership, GoKwik is responsible for integrating brands onto the ChatGPT platform, while PayU provides the payment backend to facilitate seamless, end-to-end transactions.

by shortkt.com✓

2 hours ago