FIFA plans to sell minority stake in $20 billion commercial unit
FIFA is weighing the sale of a 20% stake in FIFA Forward Enterprise, a newly formed subsidiary worth $20 billion that is set to oversee commercial activities and events for the World Cup and various other competitions. This move could generate approximately $4.2 billion, with FIFA maintaining full control. However, UEFA has voiced strong opposition to the proposal, pointing to worries regarding transparency, governance, and the overall commercial path of the sport.
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