Digital ads projected to capture 80% of worldwide ad spend by 2029: Study
A report from ICICI Securities indicates that digital advertising is on an upward trajectory and is projected to represent 80% of the global ad market by 2029. The study also noted that in 2025, digital ads made up 63% of India's overall advertising revenue, totaling ₹947 billion. Furthermore, the report highlighted that digital media has surpassed television, as it offers advertisers the ability to reach precise target audiences and track consumer engagement.
by shortkt.com✓