AI-created ads outperform standard ads in completion rates, study finds
According to data from VDO.AI, as reported by Newsbytes, AI-generated advertisements achieved a 92% video completion rate on connected TVs, edging out the 90% rate seen by traditional ads. In the online space, AI-produced videos also saw a marginally better completion rate of 71%, versus 70% for conventional ads. Industry experts suggest this shift is driven by AI's capacity to analyze data and tailor advertisements to suit various viewers, languages, and visual preferences.
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