Adidas under fire for campaign featuring Israeli veteran who lost leg in Gaza

Adidas is dealing with calls for a boycott after including Israeli soldier Shalev Biton in its 'Single Shoe Service' advertisement. Biton sustained injuries and had his left leg amputated during a 2021 Israeli military mission in Gaza. Pro-Palestinian groups have condemned the brand for highlighting a former soldier linked to Gaza, arguing that the move is disrespectful to Palestinians who have endured permanent injuries throughout the conflict.

by shortkt.com
4 hours ago
Adidas under fire for campaign featuring Israeli veteran who lost leg in Gaza | ShortKT